![]() Laurer recalled the cumbersome process in a 2010 interview to The Washington Post: “Grocery stores in the 1970s were dealing with soaring costs and the labour-intensive requirements of putting price tags on all of their products.” That’s when Laurer invented barcode together with Norman Joseph Woodland, who died in 2012.īarcode was the brainchild of Woodland Laurer is credited with bringing the idea to fruition. Before the invention, store owners had to assign employees to individually label each product on sale. Today, shoppers simply pick up a product at a store or a mall, and pay the bill as determined by a scan of the barcode.
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